Born X Raised: The Spirit of Los Angeles Street Culture
Born X Raised: The Spirit of Los Angeles Street Culture
Blog Article
Born X Raised is more than just a clothing brand — it is a living tribute to the complex, sometimes gritty, and always vibrant spirit of Los Angeles. Founded in 2013 by Chris "Spanto" Printup and Alex "2Tone" Erdmann, Born X Raised quickly carved a distinctive space for itself in the crowded world of streetwear. What makes the brand unique is not just its bold graphics or exclusive drops, but its deep roots in the cultural and social fabric of L.A., especially the areas and communities that often get overshadowed by Hollywood glamour.
The story of Born X Raised begins with its founders’ shared desire to protect and preserve the authentic soul of their home city. Spanto, who grew up in Venice, California, witnessed firsthand the effects of gentrification and the displacement of long-time residents. This experience deeply informed his vision for the brand. Rather than following trends, Spanto and 2Tone sought to create a label that reflected the reality of their environment — one marked by both struggle and resilience. The name itself, "Born X Raised," is a declaration of pride in one's roots, a statement that resonates with those who feel a strong connection to their hometowns.
From the outset, Born X Raised established itself as a brand that is unapologetically local but globally resonant. Their early designs featured sharp, aggressive typography and references to local landmarks, lowrider culture, and Native American motifs — a nod to Spanto’s heritage. This powerful visual language appealed not only to Angelenos but to streetwear enthusiasts around the world who saw in Born X Raised an authenticity that many brands strive for but few achieve.
One of the keys to Born X Raised's success is its commitment to exclusivity and community. The brand often releases its products in limited quantities, creating a sense of urgency and desirability among its fanbase. But unlike some streetwear brands that thrive purely on hype, Born X Raised ensures that its drops are meaningful, often timed with significant moments in the city or in collaboration with organizations and artists who align with its ethos. Their partnerships with institutions like the Los Angeles Dodgers and the Lakers further cemented their reputation as a true cultural ambassador for the city.
Beyond apparel, Born X Raised operates as a platform for cultural expression. The brand has hosted community events, art shows, and even organized charitable efforts aimed at supporting underprivileged neighborhoods in Los Angeles. This blend of streetwear and activism is rare in the fashion industry and reflects the founders' belief that clothing can be a powerful tool for storytelling and social change.
The visuals associated with Born X Raised are striking — their designs often blend gothic fonts with bold color palettes and imagery that evokes both pride and protest. Their graphics might feature slogans like “No One Likes Us” or “On the Turf,” underscoring a rebellious stance that pushes back against mainstream narratives. At the same time, their pieces often include subtle nods to the traditions and histories of the communities they represent, whether it’s Chicano iconography, skate culture, or the aesthetics of L.A.’s gang history.
Spanto's personal journey has also become an integral part of the brand’s narrative. Diagnosed with cancer around the time Born X Raised was taking off, he battled the disease while continuing to build the label. His resilience and commitment became a source of inspiration to many in the streetwear community. Tragically, Spanto passed away in 2023, a loss that was deeply felt across the industry. However, his vision and legacy continue to guide the brand, ensuring that Born X Raised remains true to its founding principles.
The brand's rise coincides with the broader evolution of streetwear from subculture to mainstream fashion. Yet, even as streetwear has become a global phenomenon embraced by luxury brands and celebrities, Born X Raised has retained its underground spirit. It hasn’t diluted its message for mass appeal, choosing instead to remain loyal to its community and to the narrative of L.A. street life that birthed it.
Born X Raised’s influence extends beyond fashion into the realm of music, sports, and art. Prominent figures in hip-hop, such as Kendrick Lamar and Schoolboy Q, have been seen wearing the brand, aligning with its ethos of representing the underdog and staying true to one’s origins. Their collaborations are selective, working with partners who share their values rather than simply chasing commercial success.
In terms of aesthetics, Born X Raised's collections frequently pay homage to the dualities of Los Angeles — the sunshine and the shadows, the glamour and the grit, the historic and the modern. Their garments are more than fashion statements; they are cultural artifacts that tell stories of resistance, belonging, and pride.
The brand’s commitment to quality is another factor that sets it apart. While some streetwear labels rely heavily on graphic tees and hoodies, Born X Raised has expanded into cut-and-sew garments, creating jackets, pants, and accessories that maintain a high standard of craftsmanship. This evolution reflects their desire to be not just a streetwear brand but a lasting force in the broader fashion landscape.
Born X Raised stands today as a beacon of what streetwear can achieve when it's grounded in genuine cultural narratives. It shows that fashion doesn’t have to be disconnected from the realities of community life; instead, it can amplify voices, preserve histories, and push back against forces like gentrification and cultural erasure.
In an era where many brands chase the latest trend or influencer endorsement, Born X Raised offers a refreshing alternative: a brand that’s deeply rooted, fiercely independent, and unapologetically authentic. It’s a label built on loyalty — to its founders, to its city, and to the people who wear its clothes not just as a fashion choice, but as an act of identity and pride.
As the brand continues to grow, it remains a powerful symbol of Los Angeles street culture and an enduring testament to the vision of Spanto and 2Tone. Born X Raised isn’t just worn — it’s lived.
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